If you serve a relatively small number

Opportunistic business development. If it's wrong or incomplete your company could be in trouble. Proven Growth Strategies There are five time-tested strategies for growing your company. These are not new. In fact they appear frequently in professional services marketing and strategic planning discussions but these strategies are often poorly understood. The strategy that works best for your company may require more or less risk depending on your circumstances. For example if you work in a highly competitive market center you may need to move to underserved areas. But if you have a good reputation or a viable niche practice you may be able to achieve new growth by making less dramatic changes to your approach. Below I describe each strategy for increasing market penetration in consumer goods, starting with the least risky.

This strategy involves selling Special Data more products to the same consumer group. A good but fattening example from the retail food industry is oversizing. Conventional wisdom says that if a dozen fries are good then dozens are even better. Can I amplify this for you? is a relatively simple way to get more business from a target market you already capture. In the not to mention fattening world of professional services we see this approach as providing more services to the same client. This is a relatively simple and low-risk strategy that doesn’t require introducing anything new. That's not to say it's completely risk-free.  of customers then losing just one of them could put your company in trouble. Let customers know about the full range of services your company provides.

Faced with challenges. Research we conducted for our book Inside the Buyer’s Brain revealed that most customers are not aware of the full range of services providers offer. This means cross-selling other services may not be a simple task. Many companies watch with dismay as their customers choose other providers to provide services that their own company can easily handle. Customers tend to place their service providers within a narrow mental envelope. So while service providers have plenty of room to grow business and revenue from their existing customer base, they must figure out how to communicate their full range of capabilities to customers. Develop New Markets This strategy involves offering existing services to new markets. Let's say today you provide regulatory compliance consulting services to commercial food packaging companies. To consume food.