OKR: What it is and how to make your brand successful

The OKRs work methodology has become popular as it is used by many companies recognized for their success: Google, Netflix, Amazon, Uber, Samsung, among others.

 

The growth of these companies goes hand in hand with personal development, which improves the relationship between the teams and the organization of their workers, because having clear objectives, goals and projections for the future will contribute to the growth of everyone.

Companies of all sizes and industries are always looking for ways to drive growth, and this method is a simple management framework that helps the team and organization see progress toward common goals.

OKR: What is it?

OKR is an acronym for Objectives and Key Results . It seeks to drive the company and its employees toward their goals and objectives based on the company's mission and vision.

OKRs are designed to help meet these objectives, both for the growth of the employee and for the company. In addition, it is a methodology that will help employers to know what their employees want, thus contributing to performance.

What benefits do OKRs bring to your company?

Integrated and solid work teams, with greater collaboration between teams.

Improve communication between workers and the company. 

Know what the employee is looking for in order to grow and you will be able to provide the necessary tools to achieve their objective. 

Improve your company's work environment.

Results that will make your business grow.

Opportunity for learning. 

Increased productivity and personal organization. 

Brand loyalty. 

 OKR methodology: 4 basic principles

Focus and understanding

Establish objectives that are aligned with the company's mission and vision. Make sure that work is done around these objectives and their achievement, since contributions will be measured.

Follow-up

Establish woocommerce web design service quarterly and annual OKRs, try to monitor the actions being carried out every week to reach the established objective and make timely decisions with your work team based on this. 

Align and connect

It encourages teamwork and integrates collaborators so that they achieve goals together and align with established objectives, allowing open and transparent communication about work. 

Challenge yourself

Setting ambitious goals motivates your team to achieve more challenging goals. Setting more difficult goals motivates your team to achieve them, increasing personal and company success. 

Steps for OKR implementation

Set goals

Set both personal goals and a main objective for the company, which are in line with the company's vision and mission and are medium and long-term goals. Don't forget to be ambitious!

Identify the objectives

Set your objectives to reach the main goal. These should be medium-term, for example quarterly. Gather your work teams and brainstorm to determine the most important objectives.

Key results

Key results tell you if you are on track to achieve your goal. A quarterly goal may have 2 or 3 key results that will tell you if you are going in the right direction. 

Determine the key actions

You must determine what series of actions you will carry out to reach your objective, plan and identify these actions for their fulfillment, you will have to determine at least 3 key actions to execute. 

Communicate your OKRs

Don't forget to involve your employees in the process, communicate to them the OKRs you have determined for the company and encourage them to share their personal ones. 

Analyze your OKRs

Monitor the monitoring, control and measurement process so that you can analyse OKR compliance and set new challenges or modify some of them. 

Start setting your goals!

Now that you know more about OKRs, we hope you can implement them in your business, both for its growth and for that of your employees, aiming for ambitious goals that improve the productivity of your company. 

If you need support for your marketing, development, maintenance and/or website positioning, at Cebra we are specialists in these areas. You can contact us to make your company a reference in the digital world.

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