Facebook's competitive newsfeed system breeds monsters

You will have noticed that, often, in the Facebook newsfeed , there are people who tend to exaggerate in exaggerating with over the top content through which it is easy to obtain interactions. One of the few certain things about the platform is that, the more likes, comments and shares you get in a short period of time, the greater the possibility of floating in the newsfeed , obtaining visibility and, consequently, feedback from the public. Facebook's competitive newsfeed system Being subjected to benchmarking is a stimulus that gratifies the ego of those who post and demonstrates to those who read it that the author has an active following that takes him into consideration, an unmistakable metric that attests to the authority of the profile. Obtaining interactions, for many people on the internet, becomes more important than the content itself, almost a competition. For this reason, those seeking this type of satisfaction have discovered that proposing topical content in which to insert provocations and strong positions, which generate contrast, allows them to obtain the reaction of those who come across the content. Consequently, through the affinity created with those who interact, the probability that these interlocutors will also see subsequent content increases. We are responsible for the results and the things we see. If we constantly interact with some users, the platform interprets this interaction as an interest on our part towards them. For this reason, I feel for some who complain about seeing boring and uninteresting content in the newsfeed . These users have selected, albeit unconsciously, the users they "see" through their own behavior.


Seek approval “If you need encouragement, praise and India Mobile Number Data pats on the back from everyone, make everyone your own judge” – Fritz Perls Those who seek approval develop a style through which to move the levers of approval or controversy, no longer thinking, in fact, of the content as an element that gives value to the public, but of creating the provocation that can trigger the debate . These interactions are of no use if they do not generate, in those who benefit from them, perceptions of authority, professionalism and good knowledge of the subject being discussed.



These are just ephemeral numbers of an involvement that does not bring new clients or professional opportunities. Completely useless if the goal they have set is to obtain sales or job opportunities. Seth Godin 's words in this regard are, as always, enlightening: “ Don't expect applause. If you do your job expecting to be praised, you are selling yourself short. If your work depends on something that is beyond your control, you are wasting a part of your art. If you work in the hope and desire of receiving a clap, that is no longer your job: the dependence on the approval of others has corrupted it, transforming it into a process in which you only aspire to receive further acclaim. It's difficult, so please be patient and listen to me.