Post by account_disabled on Feb 27, 2024 4:49:43 GMT
At the end of January 2021LinkedINpublished the results of a survey of 300 chief marketing officers (CMOs). More than half of them came to the conclusion that the role of a marketer in the companyafter the pandemicseriously changed. Let's find out exactly how. How the role of the marketing director has changed LinkedIn research results: 58% of CMOs surveyed said they will increasingly need to support other functions, including employer branding, internal communications, and learning and development.
Since the need for digital marketing has increased the financial burden on the company, 65% expect it to decrease in 2021. Despite all EL Salvador Mobile Number List the challenges, only 10% of marketers are preparing for layoffs, and 24% expect the world to emerge from a state of uncertainty. Tom Pepper, head of marketing solutions for LinkedIn in the UK, Ireland and Israel, accompanied the LinkedIn CMO survey with his comment.
“Covid-19 has caused major changes in business and CMOs have been asked to address future challenges and facilitate a return to growth,” he said, adding, “CMOs have always required a diverse skill set, but it appears that in 2021 they will take on even more responsibilities. Upskilling will be an important focus for CMOs this year as they look to redeploy employees and fill potential skills gaps, but the savviest will also know when to bring in additional talent.”
Since the need for digital marketing has increased the financial burden on the company, 65% expect it to decrease in 2021. Despite all EL Salvador Mobile Number List the challenges, only 10% of marketers are preparing for layoffs, and 24% expect the world to emerge from a state of uncertainty. Tom Pepper, head of marketing solutions for LinkedIn in the UK, Ireland and Israel, accompanied the LinkedIn CMO survey with his comment.
“Covid-19 has caused major changes in business and CMOs have been asked to address future challenges and facilitate a return to growth,” he said, adding, “CMOs have always required a diverse skill set, but it appears that in 2021 they will take on even more responsibilities. Upskilling will be an important focus for CMOs this year as they look to redeploy employees and fill potential skills gaps, but the savviest will also know when to bring in additional talent.”
icon in the bottom right bar (may not be applicable if you're on Forums.net), or you can disable the welcome window and/or the icon by going to Plugins > Manage > Custom Mini-Profile Creator and changing the Show Help option.
