Test the 4P theory and create a sought-after product

Marketers are amazing people. They love all kinds of theories and concepts so much that they often forget about the most important thing. No matter how you promote some Chinese calculator of dubious quality, you still won’t see high sales. But give people a product that they really need, and there will be no end to buyers. Let's figure out how to achieve this with the right approach. And how to test the 4P theory in practice. This publication marks the start of a new format for our blog.


Now we will Fax Lists talk not only about call tracking and analytics, but also about marketing in general. Therefore, the first article in this series is devoted to interesting tools and their application in practice. Let me make a reservation right away: there is a lot of material, and it is unrealistic to fit it into the format of one article. In the future, every two to three weeks we will publish step-by-step instructions on how to bring each of the tools to life.



What do I consider proper marketing? There is a misconception that the key task of marketing is promotion. Like, order context, do site optimization, a couple more typical things. And voila - profit. If you can’t generate leads properly, you’re not a professional. But it's not that simple. A moment of nostalgia Let's turn to the origins and timeless classics of marketing. I'm talking about Philip Kotler and his 4P marketing: Product, Place, Price, Promotion.